BLUE STAR INVESTMENTS
Building Stronger Communities Through Fitness
About Us
Founded in 2018 in Sioux Falls, SD, Blue Star Investments is one of the fastest-growing franchise groups of Anytime Fitness. With a focus on both acquisitions and the development of new locations, we’ve expanded to 81 clubs across 16 states, bringing health and fitness to communities nationwide. Blue Star is now the 3rd-largest Anytime Fitness franchisee in the United States and was named the 2024 Franchisee of the Year by the International Franchisee Association.
Our passion lies in strengthening lives — not just for our members, but for our employees too. We’re dedicated to teaching, supporting, and cheering on everyone we serve throughout their journey.
Our Mission
Blue Star has a mission to deliver sustainable, high-impact fitness experiences through operational excellence, community engagement, and best-in-class sales and coaching.
We’re not just aiming to be the biggest; we’re committed to being the best-performing operator in the Anytime Fitness system.
Our Core Values
At Blue Star, our core values aren’t just words on a call — they guide every decision we make, every member we serve, and every teammate we develop. These values define who we are, how we lead, and what we expect from ourselves and one another.
Be Humble, Hungry, and Smart
Relentlessly Execute the Fundamentals
Grow and Develop Future Leaders
Be a “Daymaker”
Together, these principles fuel our commitment to creating welcoming, results-driven fitness environments where everyone can thrive.
Meet the Team
-
Luke Andrus
CHIEF EXECUTIVE OFFICER (CEO)
Luke joined Anytime Fitness in 2009 and took the helm at Blue Star in 2019 at 13 clubs. He had built the foundation, structure, and culture that drives us today. Luke leads the company’s growth strategy, forging key relationships and driving successful acquisitions across markets.
-
Mitch Staples
CHIEF FINANCIAL OFFICER
Mitch joined Cresten Capital in 2024 and supports all brands under the Cresten umbrella, including Blue Star. He is the former Controller at Profile by Sanford Health, where he led financial operations through a private equity carve-out. Mitch is focused on driving long-term growth and impact at Cresten.
-
John Witzke
VICE PRESIDENT OF SALES
John joined Blue Star in 2023 at 35 clubs. Prior to Blue Star, he spent six years with Victra/Verizon, supporting acquisition and integration efforts during a period of rapid national expansion that grew the company to more than 1,500 locations nationwide.
Since joining BSI, John has advanced from Membership Sales Manager to Vice President of Sales. He created and now leads the company’s experience and sales strategy processes, while overseeing the day-to-day performance, leadership, and execution of field leaders and frontline teams across the organization.
-
Jordan Reyes
SR. DIRECTOR OF OPERATIONS
Jordan joined Anytime Fitness in 2018 and Blue Star in 2020 at 18 clubs. She rose from Marketing Director to Director of Sales before moving into her current role. Jordan leads operations with a focus on scalable systems, process excellence, and building high-performing teams.