BLUE STAR INVESTMENTS

Building Stronger Communities Through Fitness

About Us

Founded in 2018 in Sioux Falls, SD, Blue Star Investments is one of the fastest-growing franchise groups of Anytime Fitness. With a focus on both acquisitions and the development of new locations, we’ve expanded to 93 clubs across 17 states, bringing health and fitness to communities nationwide. Blue Star is now the 3rd-largest Anytime Fitness franchisee in the United States and was named the 2024 Franchisee of the Year by the International Franchisee Association.

Our passion lies in strengthening lives — not just for our members, but for our employees too. We’re dedicated to teaching, supporting, and cheering on everyone we serve throughout their journey.

Our Mission

Blue Star has a mission to deliver sustainable, high-impact fitness experiences through operational excellence, community engagement, and best-in-class sales and coaching.

We’re not just aiming to be the biggest; we’re committed to being the best-performing operator in the Anytime Fitness system.

Our Core Values

At Blue Star, our core values aren’t just words on a call — they guide every decision we make, every member we serve, and every teammate we develop. These values define who we are, how we lead, and what we expect from ourselves and one another.

  • Be Humble, Hungry, and Smart

  • Relentlessly Execute the Fundamentals

  • Grow and Develop Future Leaders

  • Be a “Daymaker”

Together, these principles fuel our commitment to creating welcoming, results-driven fitness environments where everyone can thrive.

Meet the Team

  • Luke Andrus

    CHIEF EXECUTIVE OFFICER (CEO)

    Luke got his start in the fitness industry in 2009 as an Anytime Fitness club manager in Lafayette, LA. In 2014, he received national recognition when he won the Anytime Fitness Personal Trainer of the Year award. This led to consulting, nationwide speaking engagements, and joining the Anytime Fitness corporate team as a Franchise Business Consultant and Manager of PT Operations.

    After five years of helping franchisees through in-house education and hands-on training opportunities in the field, he joined Blue Star. Luke helped grow their Anytime Fitness portfolio from 10 locations in 2019 to 90+ currently. In 2025, Blue Star was recognized as an IFA Franchisee of the Year, and Luke won the Multi-Unit Franchisee MVP Mega-Growth Leadership award in 2026.

    Luke leads the company’s growth strategy, forging key relationships and driving successful acquisitions across markets.

  • Mitch Staples

    CHIEF FINANCIAL OFFICER (CFO)

    Mitch joined Cresten Capital in 2024 and supports all brands under the Cresten umbrella, including Blue Star. He is the former Controller at Profile by Sanford Health, where he led financial operations through a private equity carve-out. Mitch is focused on driving long-term growth and impact at Cresten.

  • Jordan Reyes

    SR. DIRECTOR OF OPERATIONS

    Jordan joined Anytime Fitness in 2018 and Blue Star in 2020 at 18 clubs. She rose from Marketing Director to Director of Sales before moving into her current role. Jordan leads operations with a focus on scalable systems, process excellence, and building high-performing teams.

  • Dillon Shirry

    INTERIUM DIRECTOR OF SALES - SOUTHERN US

    Dillon joined Anytime Fitness in 2013 at a turnaround club facing competition. Over the years, Dillon went on to manage a location of his own and start a personal training program at another, and eventually become a Regional Manger in South Louisiana.

    In 2022, Dillon joined Blue Star Investments as a Regional Manager overseeing locations in Louisiana. Today, Dillon serves as our Interim Director of Sales - Southern US. He oversees 40 Blue Star locations spanning from Texas to Florida.

  • Richard Trappen

    INTERIUM DIRECTOR OF SALES - NORTHERN US

    Ricky joined Anytime Fitness in 2010, focusing primarily on the Personal Training side of the business. For 15 years, he led up to 50+ training departments while mentoring personal trainers.

    In 2025, Ricky joined Blue Star Investments as a Territory Manager overseeing 24 locations. Today, Ricky serves as our Interim Director of Sales - Northern US. He oversees 53 Blue Star locations spanning from Utah to Maryland.

  • Jake Herscheid

    TERRITORY MANAGER

    Jake joined Anytime Fitness & Blue Star Investments in 2023 as a Regional Manager overseeing locations in Nebraska. Earning BSI Regional Manager of the Year in 2024. In 2026 Jake was promoted to Territory Manager, overseeing 25 locations across Kansas, Missouri, Nebraska, South Dakota, and Utah.